Insta-Coffee Beauty

by Stephanie Tsai

Guest post by Maral Hasanzadeh

Melbourne based communications agency, Willow and Blake has given their latest client a social personality that truly connects.  The product itself is quite good, but its the branding and social media presence that makes an impression (and contributes to sales). Frank’s Coffee Scrub is a body scrub packed with oils, minerals and antioxidants to not only moisturize, but to treat troubled areas such as stretch marks, psoriasis and acne. 

They took the brand name, personified it and transformed it into a "hot" adjective - establishing an immediate connection with its target audience through sexy Instagram visuals and clever copy. The hipster-appropriate packaging also adds to the brand image.

Frank's social media presence has garnered over 320k followers on Instagram, and has become an international sensation for those in-the-know.  Eager users upload their moments with Frank for a chance to be featured on the account. When you have a plethora of beautiful men and women flooding Frank’s feed with sultry poses and intimate backdrops, it's no wonder that everyone wants in on this unisex product.


Brand we love: MIYU Beauty

by Stephanie Tsai

Being publicists ourselves, it's not often that we get a pitch that excites us. Most of them go into a "bad pitch" file for training purposes (or tweeting) tee hee.

But MIYU Teas & Beauty's intro caught our eye because the layout was just easy on the eyes - simple, pretty and not a ton of useless copy. When the  product samples arrived, we were even more impressed.

Most indie start-up brands don't have a ton of money to create custom packaging, but there are creative ways to elevate brand affordably. And MIYU gets it. Check out the pics. Très Anthro approprié, n'est-ce pas?

Besides gorgeous packaging, we love anything that's truly good for us. MIYU believes that outer beauty is a reflection of beauty from within. Glowing, beautiful skin comes from being healthy on the inside. Each of MIYU’s beauty tea ingredients have been carefully curated for skin-enhancing antioxidant benefit. We actually enjoyed the taste of the herbal blend in the De-Stress Mi Beauty.

And their beauty essences aren't just some fancy concoction of H2O. They're loaded with good-for-you, rich nutrients, so it works like a serum but feels like a mist. The De-Stress Mi Beauty Mist imparts a nice minty fragrance with a subtle tingly effect on skin. We douse ourselves with it multiple times a day (destress destress destress).

The founder of MIYU beauty developed her scientific formulation skills in NYC, the beauty capital of the world, working with top spa brands. Taking her experience and personal experience of living in NYC, also the stress capital of the world, she created MIYU to be a simple, healthy beauty solution. 

We love everything about this brand and look forward to seeing more good things from them.

MIYU De-Stress Mi Pairing

MIYU De-Stress Mi Pairing

The sample delivery