The PR Intern Perspective

by Stephanie Tsai


We were thrilled to welcome Ariel Holcomb to our team as a new Fall/Spring intern. Originally from Seattle, Ariel is a marketing major at Loyola Marymount University and boasts excellent prior internships at Good Housekeeping Institute in NYC and Anthropologie. We asked her to write up her "first impressions" of PR (after only a week!), and here is what she came up with.

internship, public relations, intern

An Intern’s Perspective to PR 

Last week I became the newest member of Ink & Press as Public Relations intern! I am extremely excited to learn more about PR. Here are a few tid bits I have learned so far.

1. PR involved A LOT of connections. You want the public to know about the newest and coolest brand your firm is representing. The more magazines, broadcast channels, and social media outlets you can reach out to, the more people become aware of the brand. The philosophy is pretty simple, but the execution is much more difficult. It takes a lot of networking! 

2. PR requires being observant. I was given an assignment on Wednesday to watch daily talk shows and observe the time, content, and mannerisms of the hosts. Why? To get a feel for what the show was looking for. Where consumers find information is always changing. Blogs, for example, have become a huge resource for PR agencies. They are the new expert columnists that are more relatable to the average person, then say Martha Stewart.

3. In PR sometimes you’ve got to play hostess. Quite literally too. At events you want to make sure that all the attention is on the fantastic product or service you’re representing and the person who is going to talk about it. Therefore, you want to eliminate all other factors that may get in the way of that. Plus, lets be real, everyone enjoys himself or herself a little more with a glass of bubbly in hand.

That’s what I’ve got so far. I cannot wait to learn more! 

If you have any questions for Ariel, feel free to email her at ariel@inkandpress.com